How Car Color Affects Resale Value

Color matters. The color you choose for your new car can affect both the cost of ownership and its resale value. This is due to a variety of reasons, including changing tastes in color, where you live, and whether manufacturers have retired your vehicle’s color. Paint supplier PPG Industries reports that white is the most popular color in the USA (35 percent), followed by black (17 percent), silver (12 percent), ...

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