Nissan supports Japanese car culture exhibit at the Petersen Automotive Museum

We’re here today for the grand opening of two important exhibits at the PetersenAutomotive Museum in Los Angeles. The first is called “The Roots of Monozukuri"which is about the history of Japanese auto making from the 30s all the way upto about 1970. The second major exhibition opening today is called "FineTuning. ” It’s about the fusion of Japanese and American cultures and customizingand making cool cars out of Japanese products – something that you could havefun with on the road with the next generation of enthusiasts. My family’s own Datsuns since the 70s. I have a 76 Datsun 280z that I purchasedabout five years ago. It’s a work in process. It’s a lot of fun to drive. Itbrings back a lot of memories. Japanese manufacturers influenced the car industry by introducing quality. TheJapanese car quality came in and made it mandatory – that it wasn’t a sign ofexcellence, but it was a cost of entry. We now had to have perfection as a part ofyour manufacturing process. In my mind, this exhibit is important to Nissanbecause we have an 85-year manufacturing tradition where we have evolved from aderivative company where we built cars and trucks, very much like the Englishand the Americans, to coming to America in 1958, making our cars a little morerobust and powerful – to evolutionary with better styling, unique characteristicsand fun to drive elements. I brought my son. He’s huge fan ofJapanese cars. He’s giving me all the information about the cars that I that Inever knew, and he enjoys driving with me in the Datsun. It’s a lot of fun. It’s great.

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